Big 12 Media Days Are Here: Here’s a Primer

ARLINGTON, TX — It’s been 12 months of upheaval, which led to plenty of hurt feelings and distrust in the Big 12 Conference boardrooms.

Improbably, incredibly, the conference born just over a quarter-century ago from an amalgamation of two defunct leagues, the conference torn asunder by years of angst and major defections a decade apart, the conference that nearly died twice, flirted with expansion once and finally pulled it off, the conference that somehow achieved stability thanks to the almighty dollar, is entering yet another new era.

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